CLUG Bike Clip - That Gives Your Bike a Hug

A Kickstarter Success Story Brought to Life

At Hurdler Studios, we don't just create products; we bring visions to life. The CLUG Bike Clip is a prime example of our award-winning industrial design approach – a project that not only highlights our creative capability but also underscores our commitment to functional, aesthetic, and innovative design.

Press image showing CLUG in close-quarters use
Press image showing CLUG in close-quarters use

A Testament to Creative Problem-Solving

The journey of the CLUG Bike Clip, from concept to market success, is a narrative that encapsulates what we stand for at Hurdler Studios. Launched with a highly successful Kickstarter campaign, the CLUG Bike Clip became more than just a product; it became a symbol of effective design thinking. Garnering over $500K in sales in its first year, CLUG stands as a testament to our ability to identify consumer needs and translate them into a product that resonates.

Press Image Showing the Three Sizes of CLUG
Press Image Showing the Three Sizes of CLUG

Designing with Personality and Precision

CLUG was a project that encapsulated our belief that great design is infused with personality. The CLUG Bike Clip is not just a functional item; it's a reflection of our design ethos. It showcases our ability to inject character into products, making them not just useful but also engaging. This approach to design helps create products that people don’t just use but connect with on a personal level.

Black Friday Ad for the CLUG Bike Clip
Black Friday Ad for the CLUG Bike Clip

Our Approach: Blending Creativity with Functionality

Our design process is thorough and nuanced, balancing aesthetic appeal with practicality. The CLUG Bike Clip is a perfect example of this delicate balance – a sleek, minimalist design that solves a common problem with elegance and simplicity. This project demonstrates our expertise in turning simple ideas into products that are both beautiful and useful.

 

CLUG Bike Clip - Winner of  the DIELINE Awards Best Product Packaging 2015
CLUG Bike Clip - Winner of the DIELINE Awards Best Product Packaging 2015

Collaborative Design Journey

We at Hurdler Studios understand that great design is a collaborative journey. Our work with the CLUG Bike Clip involved not just innovative thinking but also close cooperation with stakeholders to ensure that the final product not only met but exceeded expectations. This collaborative process is at the heart of what we do, ensuring that each project benefits from a multitude of perspectives and expertise.

 

CLUG highlighted in GQ magazine as one of the years best products
CLUG highlighted in GQ magazine as one of the years best products